Bonnie Buol Ruszczyk is the President and Founder of bbr marketing, a firm that provides marketing strategy and services to professional services firms. By having such a narrow market, she has been able to create a name for herself and her company, and was recently named â€œOne to Watchâ€ by AccountingToday on their Top 100 Most Influential People of 2011. She attributes the awareness and growth of her firm to a number of things, one of the most effective has been making connections with others and actively networking among her peers. She is never hesitant to make introductions to colleagues with the hopes that they will eventually work together, refer business to each other or simply enjoy getting to know each other. Sheâ€™s even been known to reach out to her competitors, and has made some lasting friendships and alliances because of this strategy. At the end of the day, she feels the good that can be done by connecting people far outweighs any negative impact. And who doesnâ€™t enjoy meeting someone new?
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