A results-driven strategic marketer with 25 years in the healthcare industry, Kara is intuitively passionate about bringing health literacy messaging mainstream and developing content for healthcare audiences that can be acted upon in order to positively impact patient behavior. Kara has led marketing at Vericom Corporation for more than 18 years, diligently working to help clients improve the patient and employee experience with more effective internal communications. Her unique expertise lies in strategic healthcare content development for hospital communications. Kara holds a B.A. in Business Administration and French from Gettysburg College.
Amanda joined Vericom in April, 2010 as an account manager, bringing with her eight years of experience as the marketing manager for an Atlanta-based general contractor. In her current role as director, customer engagement, she is responsible for mentoring and coaching the client relations and account management staff as they build relationships with clients and provide extraordinary customer service. She is accountable for the overall direction, coordination, and evaluation of the department. Amanda holds a B.A. in journalism from the University of Georgia with a concentration in public relations.
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