Today we explored how to capitalize on existing markets and create new ones with Expert Guests fromÂ Shark Branding and Team Fenom . . .
Phillip Boykin / Shark Branding
Phillip Boykin is the Creative Director for Shark Branding, a New York based advertising and marketingÂ firm founded by Daymond John, CEO of FUBU and one of the stars of the hit ABC entrepreneurial realityÂ show, Shark Tank.
Antonia Newman / Team Fenom
Dissatisfied with the coverage of women’s sports, two sisters, Charlotte and Antonia Newman, founded Team Fenom, with a singular goal, to create the most recognizable brand in women’s sports.
Team Fenom is an online community connecting fans and a destination for women’s sports news and fitness information. They derived the name Fenom from combining female and phenomenal. Team Fenom is an expression of the global community of individuals who support women’s sports.
Antonia Newman is the co-founder and Chief Executive Officer ofÂ Team Fenom. She graduated with honors from Florida Southern College, earning a B.S. and MBA. HerÂ athletic achievements include being a two-time Kodak/WBCA All-America honorable mention, holdingÂ school records in rebounds and blocked shots, and leading her team to four seasons of post-season play.Â Antonia also played professional basketball in Europe, served on the Euro-American Womenâ€™s CouncilÂ Executive Global Advisory Board and was selected to develop a sports program to mentor Greek youth. Â Antonia has over five years of sports management experience.
She worked in Basketball DevelopmentÂ with the Atlanta Hawks and in Marketing and Fan Development with the Hawks & Thrashers. Given herÂ devotion to athletics and passion for womenâ€™s sports, Antonia has volunteered her services with FloridaÂ Southern Collegeâ€™s womenâ€™s basketball program, the Atlanta Beat of Womenâ€™s Professional Soccer, theÂ WNBAâ€™s Atlanta Dream and the defunct Atlanta Glory of the American Basketball League (ABL).
Charlotte Newman / Team Fenom
CharlotteNewman is the co-founder and Chief Operating Officer of Team Fenom. She is an entrepreneur with a penchant for communication. Charlotte holdsÂ a B.A. from Wellesley College andÂ graduated from Harvard Business School (HBS). She is fascinated by digital media and has started two blogs, one aÂ summary of the best stories in tech and digital. At HBS, she co-wrote a case on ProPublica, the first online newsÂ organization to win the Pulitzer Prize. Charlotteâ€™s interest in digital media grew from communications experienceÂ as an advisor to two U.S. Congressmen, Chris Murphy and David Scott.
As the co-founder of Team Fenom,Â Charlotte draws on extensive experience writing opinion editorials, speeches, and policy statements on Capitol Hill.Â She sits on the board of the Harvard Business School Club of Atlanta. In her spare time, Charlotte is an avid runnerÂ and huge sports fan. She formerly played basketball and ran track.