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Curated Collection Of The Best Interviews From Our Sandy Springs Studio

Ron and Charles Davis of SIVAD: Solving Business Process Problems


Ron Davis, President of SIVAD Solutions, says “SIVAD leverages experience coupled with hardware and software technology to provide solutions that automate the processes used by organizations to run their day-to-day business. Our mission is to implement technology to save you time. Time is precious and time is valuable. A savings in time leads to a saving in operating costs, better communication internally and externally and more confident decisions on what’s important to your business.


SIVAD Solutions

Charles Davis, CFO of SIVAD Solutions, said “Currently U.S. organizations are seeing their internal data double every 6-8 months with 85% being documentation. The cost to manage this increase in data and documentation is roughly 5-15% of their annual operating budget. Added on top of that is the fact that 90% of organization memory is on paper. Having this knowledge residing on paper can kill an organization in today’s fast-paced business environment.”

Charles Davis continued, “In today’s economy organizations are striving to do more with less. As they cut back on staff they still need to provide the service their customers have come to expect. More and more organizations are looking at technology to streamline the processes used in their day-to-day business. Technology has the capability to improve all areas of business, including front-office operations, finance, customer service, manufacturing, Human Resources, and more.”

“Our goal is solving the business process problems that keep executives up at night,” proclaimed Ron Davis.

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Sharon Drew Morgen: Traditional Sales Model Accepts and Enables Failure


Sharon Drew Morgen is the visionary and thought leader behind Buying Facilitation® the new sales paradigm that focuses on helping buyers manage their buying decision. She is the author of the NYTimes Business Bestseller Selling with Integrity as well as 5 other books and hundreds of articles that explain different aspects of the decision facilitation model that teaches buyers how to buy.

Morgen dramatically shifts the buying decision tools from solution-focused to decision-support. Sales very competently manages the solution placement end of the decision, yet buyers have been left on their own while sellers are left waiting for a response, and hoping they can close. But no longer: Morgen actually gives sellers the tools to lead buyers through all of their internal, idiosyncratic decisions.

Morgen teaches Buying Facilitation® to global corporations, and she licenses the material with training companies seeking to add new skills to what they are already offering their clients. She has a new book called Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it which defines what is happening within buyer’s cultures (systems) and explains how they make the decisions they make.

Morgen has focused on the servant-leader/decision facilitation aspect of sales since her first book came out in 1992, called Sales On The Line.

In all of her books, she unmasks the behind-the-scenes decisions that need to go on before buyers choose a solution, and gives sellers the tools to aid them.

In addition, Morgen changes the success rate of sales from the accepted 10% to 40%: the time it takes buyers to come up with their own answers is the length of the sales cycle, and her books – especially Dirty Little Secrets – teaches sellers how to guide the buyers through to all of their decisions, thereby shifting the sales cycle from a failed model that only manages half of the buying cycle, to a very competent Professional skill set.

Morgen lives in Austin TX, where she dances and works with children’s fund raising projects in her spare time.

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Jill Konrath: Snap Selling


Jill Konrath’s fresh sales strategies, provocative insights & practical advice help sellers win business with crazy-busy prospects.

She’s an internationally-recognized author and popular speaker at annual sales meetings, kick-off events and professional conferences.

Her newest book, SNAP SELLING, has already received rave reviews from industry leaders. Jill’s award-winning first book, Selling to Big Companies, has been an Amazon Top 25 sales book for 4+ years. Fortune selected it as one of eight “must read” sales books, along with How to Win Friends & Influence People and Getting to Yes.

Her clients include IBM, GE, Microsoft, Accenture, Staples, 3M, Hilton, AAA, Cox Media, Medtronic, UnitedHealthcare, Bombardier, Business Journals and many more.

She also publishes an industry-leading newsletter and widely-read blog. Most recently, she also wrote Get Back to Work Faster, a game-changing book showing job seekers how to “sell themselves” in the new economy.

As a thought leader, Jill is frequently quoted by top business media such as: ABC News, Success, New York Times, Inc., WSJ, Entrepreneur, Business Journal, Selling Power and Sales & Marketing Management.

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Tom Crawford: The Crawford Management Systemâ„¢


Tom Crawford has been in the Financial Services Sector for over 45 years and is considered one of the most successful financial services executives in the country. Currently he is CEO and President for his own company, Crawford Corporate Coaching in which he coaches C-level executives and agency owners in the art of building successful business environments.

Tom is known as a problem solver and builder of success in companies. The Crawford Management System is the system that has made him a highly sought after executive coach and speaker. Tom’s system had been the primary vehicle that has allowed him to turn around six major corporations and build, from the ground up, a profitable publically held personal lines insurance company.

He has had major impact at Allstate, CNA and Prudential, where he served as President, CEO and Chairman of their Property and Casualty company. He also served as President of Prudential’s U.S. Distribution organization. In 1984, Tom built Southern Heritage Insurance Company from the ground up, which was bought by Geico in 1991. As President and CEO of Crawford and Company, his success was reflected in the attainment of the second highest appreciation rate in mid-cap stock value for 2008. Tom recently retired frrom his position as Chairman of the Board at Crawford and Company to expand his own company, Crawford Corporate Coaching.

Tom is and has served on numerous industry boards and is often asked to give commencement and keynote addresses. In 2007, Tom received the prestigious Turknett Leadership Character Award for integrity in leadership.

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