Dave Sutton is a leading authority on how to plug 21st-century strategic marketing techniques and enabling technology into businesses to drive performance.
Dave co-authored Enterprise Marketing Management: The New Science of Marketing. This ground-breaking book puts ROI at the center of everything Marketing does by enabling companies to create sustained, profitable, organic growth.
Industry analysts such as Forrester Research, Gartner Group, AMR Research, and publications such as Fortune, Forbes, Business 2.0, CEO, and The Advertiser regularly look to Dave for strategic marketing insight.
In his work with clients, Dave delivers a truly unique package of credentials and expertise: blending the art of a marketer with the science of an engineer and the business acumen of a former public company CEO.
Global 2000 organizations seek out Dave to help them develop compelling marketing and sales strategies to grow their businesses. His clients have included McDonalds, Blockbuster, Coca-Cola, ConAgra Foods, Eli Lilly, Georgia-Pacific, Kimberly-Clark, Miller Brewing and RaceTrac.
Linda Frakes . . .
â€˜The New Face of Bankruptcyâ€™â€¦thatâ€™s what Smart Money Magazine, MSN Money, NPRâ€™s Morning Edition & others have called me. Who would have thought that a successful girl from the suburbs with a six figure income could lose her house? Well, it happened to me. Bankruptcy happensâ€¦and there is no previous income or status bearing on who it targets. It CAN happen to youâ€“or just about anybody! If you would have told me that I would be wearing this scarlet letter, Iâ€™d have told you that you had the wrong girl. But here I amâ€¦
When I went looking for some help (or humor?) at the beginning of my journey, all I found were dry books written by attorneys who discussed the legal ramifications of Chapter 7 vs. Chapter 13. No humor there! And suddenly I found myself becoming the â€˜expertâ€™ among an ever increasing circle of friends and friends of friends who found themselves in the same situation.
So hereâ€™s my attempt at offering a leg up to those who may find themselves wandering (or running) down the same path I was on. May you find yourself a rung or two higher than I was when I started my road tripâ€¦
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